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MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press), by Charles W. Lamb, Joe F. Hair, Carl
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Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
- Sales Rank: #7685 in Books
- Published on: 2015-01-22
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 8.40" w x 10.70" l, .0 pounds
- Binding: Paperback
- 432 pages
About the Author
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.
Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Access code does not work
By Ray S
The provided access code does NOT work. At first I thought it was my computer but them I heard other students and my professor made the same complaint. Now I am behind in my studies seen that I have to get an actual book. The company should either fix and provide a code that works or refund my money.
3 of 3 people found the following review helpful.
Great condition, fast shipping, perfect.
By Jeanette McD
I am taking Marketing this semester. This book came in great condition with the online code. What I love is they also offered a free 7 day trial online. Cengage has great learning tools online once you register your code.
1 of 1 people found the following review helpful.
Not terrible, but not the best of organization
By Josiah Read
I am having to read through this textbook right now for my Marketing class. It is not a terrible book, but it could be better. For my first Marketing class, the study seems more complicated than it needs to be. I know it is just presenting the facts, but there just seems to be an overload of information and key terms that are unnecessary. Sometimes it feels like they have 3 concepts that have the same meaning and purpose, just minor differences. To me, it does not need to be that complex. That would be like if I decided to pursue the topic of reading and make a textbook full of step-by-step procedures and diagrams of how to read effectively. Knowing how to read information is important, but wouldn't it bore and confuse you if I decided to list the steps of reading as: Open the book, begin the first chapter, pronounce the words in your mind, search for main ideas, note the examples, turn the page when you have read all the information, close the book, ponder what you have read, and plan to read the next chapter tomorrow. It might seem like I am exaggerating, but this is what I feel like when I am reading the textbook. This textbook is required for my class, so I can't change that. But this is how I feel.
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