[H695.Ebook] PDF Download Advertising by Design: Generating and Designing Creative Ideas Across Media, by Robin Landa

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Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.

The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.

"While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans."
-- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston

"This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising."
-- Alan Rado, IADT/Harrington College of Design

"The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz."
-- Drew Neisser, CEO, Renegade

"So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work."
-- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

• Sales Rank: #356943 in Books
• Published on: 2010-10-12
• Original language: English
• Number of items: 1
• Dimensions: 10.85" h x .60" w x 8.50" l, 2.01 pounds
• Binding: Paperback
• 288 pages

From the Author
Wiley Student Advertising Design Challenge: Texting & Driving Don't Mix is on Facebook
facebook.com/designchallenge
youtube.com/watch?v=zZSSDE5iFcs

From the Back Cover
The new updated edition of the complete guide to the creative processes behind successful advertising design

The Second Edition of Advertising by Design has been developed and greatly expanded. It remains the most comprehensive text on creative concept generation and designing for advertising, and includes a number of features that make it an effective tool for instructors, students, or any reader interested in this field. In Advertising by Design, the approach to generating and designing creative integrated-media advertising for brands, organizations, and causes encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.

“While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans.”
—Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston

“This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising.”
—Alan Rado, IADT/Harrington College of Design

“The most enlightening textbook on advertising I’ve ever seen. A must-read for any student of the ad biz.”
—Drew Neisser, CEO, Renegade

“So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it’s still all about doing beautiful work.”
—Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

About the Author
ROBIN LANDA is a Distinguished Professor in the Department of Design at Kean University of New Jersey as well as a Designer, Branding Consultant, and Creative Strategist with her own firm, www.RobinLanda.com. She is the author of twelve books in addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity.

Most helpful customer reviews

1 of 1 people found the following review helpful.
HAppy Customer
By Holly
This book is very helpful and full of inspiration. I bought it for an Ad Design class but it will be a great addition to my book collection. I will reference it.

0 of 0 people found the following review helpful.
Great book
By Sherrell
This book was very informative for class but it became very useful when school was out. It allowed me to understand advertising and tag lines as well as how to have a consumer friendly advertisement. Waning it shows you how to advertise by design as well as social media. Great for anyone who is interested in advertisement

0 of 0 people found the following review helpful.
Great textbook
By Muffin Slayers
I use it for class and its very informative although my instructor mentioned that some of the content is out of date.

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• Published on: 1700
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[H611.Ebook] Ebook Free Being There Together: Social Interaction in Shared Virtual Environments (Human Technology Interaction Series), by Ralph Schroeder

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Virtual environments provide places for 'being there together', for avatars to interact with each other in computer-generated spaces. They range from immersive systems in which people have life-size tracked avatar bodies to large-scale spaces such as Second Life where populations of users socialize in persistent virtual worlds. This book draws together research on how people interact in virtual environments: What difference does avatar appearance make? How do avatars collaborate and play together? How do the type of system and the space affect how people engage with each other? How does interaction between avatars differ from face-to-face interaction? What can social scientists learn from experiments and other studies of how people interact in virtual environments? What are the ethical and social issues in doing this research, and in the uses of this technology? And how do virtual environments differ from other communication technologies such as videoconferencing systems and other new media? This book is a state-of-the art survey of research on these topics, and offers a framework for understanding this technology and its future implications.

• Sales Rank: #3972498 in Books
• Published on: 2010-11-04
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x .70" w x 9.20" l, 1.00 pounds
• Binding: Paperback
• 336 pages

About the Author
Ralph Schroeder is a senior research fellow at the Oxford Internet Institute at the University of Oxford. His publications include Possible Worlds: The Social Dynamic of Virtual Reality Technology (1996) and Rethinking Science, Technology and Social Change (2007). He has also edited The Social Life of Avatars (2002) and co-edited Avatars at Work and Play (2006).

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very poor scan of the book
By Alicia C.
Ralph Schroeder's work is excellent, and the book itself deserves 5 stars. The problem, however, is that the publisher has simply uploaded the pdf of the book to the Kindle store, meaning that without enlarging each page, reading it, then shrinking it again to allow it to turn the page, the book is basically unreadable. A very poor showing from Oxford. For the price, this should be a Kindle friendly book. As it is, you'd be much better off borrowing it from the library.

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The complete guide to biblical principles for businessmen and women.

• Sales Rank: #481582 in Books
• Brand: T. Nelson Publishers
• Published on: 1990
• Number of items: 1
• Dimensions: 9.40" h x 6.20" w x .80" l,
• Binding: Hardcover
• 224 pages

Features

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About the Author
Larry Burkett was the founder and president of Christian Financial Concepts, which teaches Biblical principles of money management. He authored of over seventy books, including Investing for the Future, Financial Parenting, and Business by the Book, with totals in excess of 11 million. Larry's ministry also has a monthly newsletter and two daily radio broadcasts, "Money Matters" and "How to Manage Your Money."

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good Guide to Business Savvy
By Kenneth M. Fowler
I already have the book, and was impressed with the down to earth guidance. Burkett always references the Word of God accurately. I bought the tapes because I can listen to them while driving, making my car a "university on wheels." Listening to Larry's admonitions is different from reading it. Processing it from 2 different view points is so helpful. I definitely give it a thumb's up for someone wanting to build a business that will last for the long haul. Just like gravity works whether we want it to or not, the principles set up by our Creator (like gravity) also work when they are followed. Burkett guides the listener through every facet of a business and its operations. It's up to each of us to make the choices that will propel us forward successfully, and the author lays those choices visible in a straight forward, down to earth manner. The rest is up to us to follow through.

0 of 0 people found the following review helpful.
It's like being hit over the head with a brick.
By Jerry Kubitsky
I used this book as a teaching tool for my Business Ministry Class. Each week we would go through a chapter and discuss how it applies to our everyday business decisions. I found myself constantly be challenged by what I thought was right vs what God wants us to do. I did not agree with everything the author stated, but darn near most of it. As one of our members said, "Before we went over the lesson I would have made decisions I would have regretted. Now the decisions I make reflect closer to what God wants."

I highly recommend not only reading the book, but writing down your thoughts about each chapter and how you either need to make changes or keep on the path your on.
Jerry Kubitsky
Business Ministry Life Group Leader.

0 of 0 people found the following review helpful.
Excellent values for business.
By Jan De Klerk
Business by the book is an excellent book as a guide for business owners and Christians employed by companies, as it gives clear guidance on the values found in the bible. It also clearly guides management and employees to treat each other with respect and honour, the financial advice is also sound ensuring that there is a balanced approach where profitability is encouraged without turning into greed.

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• Sales Rank: #675397 in eBooks
• Published on: 2011-03-25
• Released on: 2011-03-25
• Format: Kindle eBook
• Number of items: 1

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4 of 4 people found the following review helpful.
Immensely Helpful
By Naomi Niles
This book was critical for me at a time when I needed it most. I was at crossroads, feeling unsatisfied about how my life was going, but not sure which direction to go next. Uncertainty is a terrible point to be at.

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The most helpful part of the book for me was the area about identifying your values. I loved this because it's not about defining a particular career or one particular goal or strength, but getting to the core of what's really important to you and then building your path upon that. It's something I just never thought of doing, like I'm sure most other people haven't. But when I did, all kinds of light-bulbs went off.

This is the book I wish I had when I was a lost and confused 17-year-old trying to figure out what to do with my life. It came a bit later, but I'll forgive the authors for that. :)

If I said that everyone could get something from this book, it wouldn't be an exaggeration. I've given away 2 copies to friends and recommended it to several others. Some people I've recommended it to were in a special moment of need and others I felt would appreciate the extra clarity.

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3 of 3 people found the following review helpful.
Entertaining & Insightful
By Haider Al-Mosawi
I picked this book up because I was familiar with Tim Brownson and enjoyed his writings.

This book is full of wit and great insights on what it means to be rich and happy.

It also makes NLP (Neuro-Linguistic Programming) ideas and techniques more accessible and practical to apply.

There's more to success in life than how much money you make. In fact, money is a very misleading measure of success. This book shows you why that is, and how you can work towards the kind of success that truly matters.

2 of 2 people found the following review helpful.
A Culmination of Inspiration and Application = Insanely Awesome.
By Izzy
How to be rich is an excellent book.

I was compelled to write a review because I was shocked to see it had so few reviews. This is a tragedy considering how truly valuable this book is.

Tim and John (the authors) use their many years of real experience and research to explain in detail how to be "Happy and Rich".

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2. It is inspiring and motivating as the authors use plenty of real world examples of the "Happy and Rich" formula being applied to real life
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I thoroughly enjoy reading non-fiction self-help esque books. That being said most people don't. I read a lot of books that I enjoy but would make others want to punch themselves in the face. Every once in a while I read a non-fiction book that would be interesting to virtually anybody who wants to make improvements in their lives.

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[D654.Ebook] Download PDF Reading with the Right Brain: Read Faster

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Reading with the Right Brain: Read Faster

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Not Just a Faster Way to Read... a Better Way to ReadImprove Reading Speed and Comprehension

This isn’t the usual ninja tricks about "saccades", "widening eye-spans", or "finger waving patterns." Most speed reading books only show you how to see words faster, but now it’s time to read faster.

Boost focus and concentration by engaging the power of your right brain visualizing skills.

Reading happens in your brain, not your eyes. That's why reading speed only increases when you comprehend faster. This book will show you how, by focusing your attention on ideas instead of words.

• Improve reading speed and comprehension
• Learn to read ideas, instead of just the words
• Practice with 20 phrase-highlighted exercises
• Discover the “short” history of reading
• Develop visual and conceptual thinking skills

The first realistic approach to speed-reading: "speed-comprehension"

A totally unique system of specially-formatted reading exercises make it easy for you to read complete phrases at a time, which allows you to concentrate on larger ideas instead of just words, which in turn, allows you to apply the special visual and conceptual talents of the right-brain to your reading.

Once you master this right-brain approach to reading, you will not only get through written material faster than you ever thought possible, but you will also assimilate ideas more deeply and enjoy better reading retention.

Are you ready to grab the attention of your imagination with visual and conceptual images?

Now is the time to improve reading skills, improve reading speed, and improve reading comprehension. In this information age, the more you know; the more freedoms, interests, and opportunities you’ll have.

The more books you open; the more doors you open to your future. The sooner you get started with this book; the sooner you will be on your way to changing your reading experience forever.

Get Your Copy Now

Praise for David Butler and Reading with the Right Brain:

"Unlike many other "speed reading" strategies available, Reading with the Right Brain is not a gimmick; it’s a unique method that allows you to more effectively assimilate what you read in a shorter amount of time."
-Amanda Johnson, M.A., Assistant Professor of English, Collin College, Plano, Texas

"This book includes not only original theories and techniques for reading improvement, but also a totally exclusive method of presenting practice exercises that makes it extremely easy to begin reading whole ideas at a time. Pick up this book and start reading with your whole brain."
-Richard Sutz, CEO, The Literacy Company, Author of Speed Reading for Dummies

"Reading with the Right Brain, is a ‘must read’ for peoples interested in improving their reading comprehension and speed."
-Dr. James Young, Professor of English, Weber State University, Ogden, Utah

"All skills require practice, but some practice is more effective than others. This very unique method of displaying text makes learning to read faster so much easier."
-Austin Butler, President and Founder, Teaching.com

"This book will speed up your reading, increase your comprehension, and make reading a pleasurable pursuit of new worlds of knowledge rather than slow torture that only leads to confusion. Read it and learn!"
-Danielle Ellis, Mother, editor, and 6th grade teacher

What Are You Waiting For? Open Your Mind to a New World of Reading and Buy Your Copy Today!

• Sales Rank: #30211 in eBooks
• Published on: 2014-09-30
• Released on: 2014-09-30
• Format: Kindle eBook

Review
"A unique method that allows you to more effectively assimilate what you read in a shorter amount of time."
-Amanda Johnson, M.A., Assistant Professor of English, Collin College, Plano, Texas

"Includes not only original theories and techniques for reading improvement, but also a totally exclusive method of presenting practice exercises."
-Richard Sutz, CEO, The Literacy Company, EfficientReading.com,
Author of "Speed Reading for Dummies"

"It is amazing to me that so much could have been written in so many years since Evelyn Wood about speed reading and no one came up with the idea of 'speed comprehension.'"
-Dr. James Young, Professor of English, Weber State University, Ogden, Utah

"Gets to the core of reading comprehension, with effective techniques and exercises to focus your attention on meaning versus words."
-Danielle Ellis, mother, editor, and 6th grade teacher

Most helpful customer reviews

37 of 37 people found the following review helpful.
A Must-read For All Book-lovers!!
By Dr. Johnson C. Philip
I loved reading this book. First because I read tons of books every year, and that is not possible without some form or other of speed-reading. Second because every book on speed-reading gives me something new. Here is a book that offered me something totally new.

This is perhaps the twentieth book that I read on Speed-reading in the last 40 or so many years, and it introduced to me a totally new concept. The rest of the books that I read focused on the mechanics of observing and absorbing very fast at the mechanical level, this one goes a step further and teaches observing and absorbing at the conceptual level. I guess that this is the highest plane to which a speed-reader can get without losing focus.

The book explains the subject well, and is illustrated (mostly textually) to make the subject clear. It has definitely pushed my reading to a higher level.

Observations:
**** Simple explanation
**** Sufficient text-based illustrations
**** A concept different from what most books on this subject speak of
**** I very highly recommend this book

25 of 25 people found the following review helpful.
Speed Comprehension, not just Speed Reading
By Michael Stuart Kelly
I read a great deal and constantly have too much to read, so I have gone through a lot of speed reading stuff--videos, books, software, you name it. And I kept getting frustrated because it wasn't working like it was supposed to. Now, thanks to David Butler, I know why.

If anyone wants to learn speed reading, I suggest they go through his book first. (I certainly wish I had.) That way when they start coming across weird eye movement training, or odd things to do with their hands on the page, or instructions to read without comprehending (which by some magical process is supposed to kick in later), and so on, they will have a decent context for it. I will not judge anyone who gets value from that stuff, but it didn't work out for me.

btw - It says I am reviewing the Kindle version. Probably my mistake, but it's too much of a hassle to fix this. I did get the Kindle version, but I bought the printed version, too. And that's the one I read. Good thing, too, because I was able to mark it up.

David Butler's concept of "speed comprehension" works far, far better. Also, he goes into lots of discussions related to speed reading, the history of it, how the mind processes information, and so on.

I read one chapter a day--very carefully--in order to let the exercise at the end (which I read twice) make an accumulated effect. As there are twenty chapters, that took twenty days. I like my progress and improvement so much, I am going to do it all over for another round. As a bonus, there are several classics (which he used for the exercises--he used the first 1,000 words of each) I now want to read. Also, there are other texts formatted by him and he has a free online training software that I intend to get back to (after screwing it up the first time around a couple of years ago).

The reason I'm not jumping straight into the extra stuff right now after reading Butler's book is that his novelty method of alternating black with gray text in order to emphasize conceptual groupings of words on the page is clever, and it probably helped, but I did not find it essential to improving my reading. My conceptual groupings seem to fall naturally to slightly larger numbers of words than his. Still, I use the same idea and it is extremely powerful.

Frankly, after one failed attempt after another at speed reading, I'm relieved to find out that I'm not crazy or mentally deficient. (At least not because of speed reading trouble. :) ) That alone is worth the value of this book. But it's good to know I can improve my reading--both speed and comprehension--for real, as I have already done. Not super-speeds, but solid. It's also good to know I can improve even more over time with this system and, based on my own experience, know it will work.

15 of 16 people found the following review helpful.
Unusual, Helpful Approach for People Wanting to Improve Speed & Comprehension While Reading.
By Bill Anderson
At 239 pages for a dollar, this is a fabulous bargain, however, it does read a little slow. Before you crack up laughing that a speed reading book reads slow, please read this review a little further.

Much of what the author describes is, or was when I took the course, in the Evelyn Woods Speed Reading course. Where this writer differs slightly, but significantly for many readers, is he emphasizes picturing what is written.

Since that is how I have always tried to read, and I assumed everybody did, I didn't find a lot of new stuff in this book. I can see, though, how other readers could gain greatly.

I enjoyed poring through his examples and textual demonstrations, for his suggested practices would otherwise be difficult to grasp.

He also has posted several helpful links.

Many readers will greatly improve their reading speed and comprehension. For them, Reading From the Right Side will prove to be their greatest book purchase in 2014 or 2015.

If I were to rate this as a $3.99 Kindle book, I would give it only four stars. But, it is priced as I write this for 99 cents, so I have to rate it five stars.

Note: I was gifted this book for free in exchange for an honest review.

See all 63 customer reviews...

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[I826.Ebook] Download PDF From Arrian to Alexander: Studies in Historical Interpretation (Oxford Scholarly Classics), by A. B. Bosworth

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From Arrian to Alexander: Studies in Historical Interpretation (Oxford Scholarly Classics), by A. B. Bosworth

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This book provides a new perspective on the sources of Alexander's reign by rigorously examining the methods of historians of the time, particularly those of Arrian. Revealing Arrian's attitude toward his subject matter, approach to sources, techniques in writing speeches, and the degree to which he imposed his own judgement of his subject matter, Bosworth presents a clearer and more accurate picture of the persona of Alexander the Great, while offering new insights into two vital problems of documentation--the Royal Journals and the purported Last Plans.

• Sales Rank: #5901263 in Books
• Brand: Brand: Oxford University Press, USA
• Published on: 2000-12-07
• Original language: English
• Number of items: 1
• Dimensions: 8.81" h x .77" w x 5.69" l, .99 pounds
• Binding: Hardcover
• 240 pages

Features

• Used Book in Good Condition

Review

"A valuable contribution to our understanding of the literary and historical methods employed by Arrian. Thanks to the thoroughness of his analysis--and the lucidity of his style, Bosworth's study is an ideal advanced-student textbook for the historiographical techniques of the second century C.E. In short, Bosworth has done a superb job."--Choice

"Bosworth has emerged as one of the greatest living scholars of Alexander, perhaps among the best ever."--American Historical Review

"Provides much food for thought."--Classical Review

About the Author
University of Western Australia

University of Western Australia

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